Ian Ballantyne
Regional Director Synthesia
Seminars
Tuesday 29th September 2026
Spotlight: From Content at Scale to Capability at Scale: Making Understanding a Measurable Outcome
9:50 am
- Why training at scale is no longer the constraint – compliance content is now the fastest-growing use case in pharma – and why more content produces no evidence of what people actually understood.
- How conversational capability is actually built, and what it takes to prepare people for the moments where being nearly right is expensive: the regulatory inspection interview, the field question that goes beyond the label, or the investigation where a defensive answer buries the real cause.
- What changes – and what becomes measurable – when practice is no longer rationed to a small group of senior people, including what happened when one global enterprise made it available to everyone.
